Raw Meals for Dogs - 80/10/10 Pure

It’s Pure, but not simple! A mix of meat, bone and offal. Purely meat, and nothing else. We want dogs to eat meals that benefit them. That’s what Pure is all about!

Pure 80/10/10

For dog owners seeking simplicity, transparency, and complete control over their pet’s diet, our Pure Range is the ultimate choice. These single-protein raw dog food recipes are ideal for dogs with food sensitivities, allergies, or owners following an elimination diet.

Each recipe in the Pure Range is crafted using the trusted 80/10/10 raw food ratio, giving your dog a biologically appropriate, species-specific meal with no unnecessary extras.

🔍 What Is the 80/10/10
Raw Food Formula?

The 80/10/10 ratio is a staple in the raw feeding
community. It mimics the natural prey model diet and consists of:

80% muscle meat

10% bone

10% offal (including liver)

This balanced ratio supports healthy digestion, muscle maintenance, and optimal nutrient absorption — the foundation of a truly raw, natural dog food plan.

🥩 What's in the Pure Range?

Our Pure Range raw dog food offers clean,
single-protein recipes, making it easier than ever to customise your dog’s meals.

✅ 80/10/10 Raw Food Recipes:

🦆 Duck 🐗 Wild Boar 🦌 Venison 🐄 Beef 🐑 Lamb 🦃 Turkey

These recipes follow the 80:10:10 raw food standard — giving your dog a nutrient-rich, species-appropriate diet.

🐾 Offal-Free Options:

For dogs with organ sensitivities, we also offer offal-free single protein recipes:

🐇 Rabbit (no offal) 🦘 Kangaroo (no offal)

Perfect for dogs with more complex dietary needs or owners who want to build their own custom raw dog food plans.

👌 Who Is the Pure Range For?

The Pure Range is designed with flexibility and individual needs in mind. It’s perfect for:

🐶 Dogs with Food Allergies or Intolerances

Single-protein formulas make it easy to identify triggers and avoid cross-contamination.

🧪 Dogs on Elimination Diets

Vet-recommended exclusion diets often start with one clean protein — the Pure Range is ideal for this approach.

🛠️ DIY Raw Feeders

Want to build your dog’s diet from scratch? Use Pure as your base for full customisation.

🔁 Rotational Feeders

If you rotate proteins for dietary variety, Pure allows you to do so without mixing proteins in a single meal.