Raw Meals for Dogs - 80/10/10 Pure

Our PURE recipes are a blend of meat, bone and offal- nothing else. Most of our recipes are 80-10-10 (80% meat, 10% bone and 10% offal). PURE Kangaroo and PURE Rabbit don't contain any offal. All of our recipes (except for PURE Kangaroo & Chicken) are single prote

Pure 80/10/10

For owners seeking complete control over their pet’s diet, our PURE range is the ultimate choice.

Except for our PURE Kangaroo & Chicken, all of our PURE recipes are single-protein – ideal for dogs with
food sensitivities or allergies; or for owners following an elimination diet.

Except for our PURE Kangaroo and PURE Rabbit, all of our PURE recipes are crafted using the established 80-10-10 ratio (80% meat, 10% bone, 10% offal).

👌 Who Is the Pure Range For?

The Pure Range is designed with flexibility and individual needs in mind. It’s perfect for:

🐶 Dogs with Food Allergies or Intolerances

Single-protein formulas make it easy to identify triggers and avoid cross-contamination.

🧪 Dogs on Elimination Diets

Vet-recommended exclusion diets often start with one clean protein — the Pure Range is ideal for this approach.

🛠️ DIY Raw Feeders

Want to build your dog’s diet from scratch? Use Pure as your base for full customisation.

🔁 Rotational Feeders

If you rotate proteins for dietary variety, Pure allows you to do so without mixing proteins in a single meal.
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