At Naked Dog, we're passionate about giving dogs the very best nutrition possible. But we're equally passionate about doing things responsibly. As consumers become increasingly conscious of their environmental impact, many dog owners are asking an important question: is raw dog food sustainable? The answer might surprise you.
Using Nutritious Animal Parts That Would Otherwise Go to Waste
One of the biggest sustainability benefits of feeding raw dog food is that it makes use of parts of the animal that would otherwise go to waste.
At Naked Dog, our recipes include highly nutritious ingredients such as heart, liver and lung. These cuts are often referred to as the "fifth quarter" of the animal. While they are packed with essential vitamins, minerals and nutrients, they are not widely consumed within the modern human food chain. If the pet food industry didn't utilise these ingredients, much of this valuable nutrition could be wasted. By transforming these nutrient-rich cuts into delicious raw dog food, we help ensure that more of every animal is put to good use. It's a more responsible way of making pet food and helps reduce unnecessary waste.
No Animals Are Farmed Specifically for Raw Dog Food
No Animals Are Farmed Specifically for Dog Food. In reality, the ingredients used in Naked Dog raw dog food are sourced as part of the wider human meat supply chain. The primary purpose of the farming process is to produce food for people, and the pet food industry makes use of the parts that are not commonly consumed. This means that no animal is being raised solely to become dog food. Instead, raw feeding helps maximise the value and nutrition obtained from animals that are already part of the food system.
Local Sourcing and Reduced Food Miles
Sustainability isn't just about ingredients—it's also about how those ingredients get from farm to bowl. At Naked Dog, we work hard to source our raw materials as locally as possible. Whenever we can, we buy ingredients from suppliers close to home, helping to reduce transport distances and associated emissions.
We also take a practical approach to logistics. With more than 500 stockists across the UK, our vehicles are constantly on the road delivering orders. Rather than sending separate vehicles to collect ingredients, we often coordinate collections of meat and vegetables using our own vans while they're already travelling between suppliers and stockists.
Recyclable Packaging for Raw Dog Food
Anyone who feeds raw knows that convenience, safety, and ease-of-use matters. That's why Naked Dog raw dog food is packaged in our distinctive tub and lid format - the safest and easiest ways to handle raw dog food at home. Our tubs are made using recycled plastic and are fully recyclable, helping to give materials a second life and reducing the need for virgin plastic production.
Minimising Food Waste and Improving Convenience
The resealable design also helps minimise mess, makes portioning easier, and allows food to be stored safely in the fridge for up to four days. No leaks, no fuss, and no need for extra Tupperware!
The Environmental Benefits of Feeding a Raw Diet
Dogs thrive on species-appropriate diets rich in quality animal ingredients. By making use of nutrient-dense cuts that might otherwise go unused, sourcing ingredients responsibly, reducing food miles where possible and using recyclable packaging, we're able to deliver exceptional nutrition while also making thoughtful choices about our environmental impact.