For dog owners seeking simplicity, transparency, and complete control over their pet’s diet, our Pure Range is the ultimate choice. These single-protein raw dog food recipes are ideal for dogs with food sensitivities, allergies, or owners following an elimination diet.
Each recipe in the Pure Range is crafted using the trusted 80/10/10 raw food ratio, giving your dog a biologically appropriate, species-specific meal with no unnecessary extras.
🔍 What Is the 80/10/10 Raw Food Formula?
The 80/10/10 ratio is a staple in the raw feeding community. It mimics the natural prey model diet and consists of:
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80% muscle meat
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10% bone
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10% offal (including liver)
This balanced ratio supports healthy digestion, muscle maintenance, and optimal nutrient absorption — the foundation of a truly raw, natural dog food plan.
🥩 What's in the Pure Range?
Our Pure Range raw dog food offers clean, single-protein recipes, making it easier than ever to customise your dog’s meals.
✅ 80/10/10 Raw Food Recipes:
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🦆 Duck
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🐗 Wild Boar
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🦌 Venison
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🐄 Beef
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🐑 Lamb
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🦃 Turkey
These recipes follow the 80:10:10 raw food standard — giving your dog a nutrient-rich, species-appropriate diet.
🐾 Offal-Free Options:
For dogs with organ sensitivities, we also offer offal-free single protein recipes:
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🐇 Rabbit (no offal)
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🦘 Kangaroo (no offal)
Perfect for dogs with more complex dietary needs or owners who want to build their own custom raw dog food plans.
👌 Who Is the Pure Range For?
The Pure Range is designed with flexibility and individual needs in mind. It’s perfect for:
🐶 Dogs with Food Allergies or Intolerances
Single-protein formulas make it easy to identify triggers and avoid cross-contamination.
🧪 Dogs on Elimination Diets
Vet-recommended exclusion diets often start with one clean protein — the Pure Range is ideal for this approach.
🛠️ DIY Raw Feeders
Want to build your dog’s diet from scratch? Use Pure as your base for full customisation.
🔁 Rotational Feeders
If you rotate proteins for dietary variety, Pure allows you to do so without mixing proteins in a single meal.
❌ What You Won’t Find in the Pure Range
We believe in feeding real food — nothing artificial, nothing hidden. That means:
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❌ No artificial additives
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❌ No grains or legumes
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❌ No fillers or bulking agents
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❌ No synthetic vitamins or minerals
Just high-quality, single-animal proteins — responsibly sourced and minimally processed.
💯 Pure Feeding. Real Results.
Whether you're supporting a dog with allergies or taking a more hands-on approach to raw feeding, the Pure Range gives you a clean, simple, and biologically appropriate foundation.
✅ Trusted 80/10/10 raw food formula
✅ Single-protein clarity for allergy management
✅ Flexibility for tailored meal plans
✅ Raw feeding with zero compromises