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Availability : In Stock
Orders are dispatched Monday to Thursday unless you select and pay for a Saturday delivery. All orders received before 12am Monday to Thursday are dispatched for next-day delivery. Orders received after 12am Thursday and up to 12am on Monday will be delivered Tuesday (except bank holidays)

Pure Beef

A single protein blend of Beef Meat with Beef Heart, Kidney & Liver. Aimed at 10% Bone, as with all our Pure range.

This wholesome Beef is rich in Iron, B12 Zinc, and protein goodness. We recommend adding in The Answer to your dog's Pure meals to bring the meal up to Complete and Balance Standards.



500 gm


This recipe is created as the well-known type of raw food 80-10-10. Beef muscle meat/carcass with 10% offal added.
It is blended well so both Adults and Pups can eat this food.
Our Pure range contains no vegetables or phyto-nutrition, meaning you will need to add these to ensure your dog receives everything they need. These foods are thus not Complete and are instead Complimentary.
What do you need to add to it? We have developed The Answer supplement for exactly that question. By adding 2gms per 100gm of your dog's food you will then have a Complete and Balanced meal with entirely bio-available wholefoods.
All of our packaging can be Recycled in your home recycling collections.


Beef (with bone) 80%, Beef Heart, Beef Kidney, Beef Liver.

Analytical constituents

Moisture 70.2%, Crude Protein 17.6%, Crude Fat 6.2%, Crude Ash 6.2%, Crude Fibre 1.2%


We recommend that you defrost overnight in the fridge, the raw food will last for 4 days this way. Once defrosted, do not refreeze.

Average Cost

Based on our Naked Dog Chicken 1kg tubs, to feed a little dog of 4kg you would spend 64p a day. A small 8kg dog 96p, a medium 12kg dog £1.14. Larger Labrador size dogs of 30kg would be around £2.30.

Feeding guide

Adult dogs should be fed 2-4% of their ideal body weight per day. This is only a guide, some dogs may need more or less to maintain proper weight.

Please note: Use as pet food only. Not for human consumption. Keep apart from food. Wash hands and clean tools, utensils and surfaces after handling this product.

* Some dogs May require more or less depending on activity.

For more information visit our Feeding Guide.


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Free Delivery for all raw meat orders over 5kg.  Any raw meat orders under 5kg are £7.50+vat.

Order by Midday for next-day delivery. Delivery Tuesday to Saturday ONLY.

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Natural Dog Food Direct
Grove Lane, Elmswell
Bury St Edmunds
IP30 9HN
Head Office opening hours:
Monday-Friday: 9am-4pm
01359 242500

Animal Plant Health Agency No.
(the executive agency of Defra): 38/393/8101 ABP/PTF

Reg. No: 10856002
VAT. No: GB335 0551 27